Within a company, information is disseminated both among members of the company and with outside parties. This is a “business communication” example. In general, there are four types of communication: upward, downward, lateral, and external. “Internal business communication,” also known as the flow of information within an organization, can be thought of as happening in three directions: upward (to upper management), downward (to lower management), and laterally (between departments). This is different from business communication with outside parties, which is called “external business communication.” We’ve listed the pros and cons of each corporate communication channel and given tips on how to improve your messaging in any situation. Read on to learn more about classification of business communication and become the subject matter expert on it.
Communication is very important in business today. Everyone on this list works for or has some other tie to the company in question. These parties include workers, shareholders, banks, customers, vendors, ads, and the general public. So, in order to reach their professional goals and meet their needs, they need to talk to each other and work together.
Classification of Business Communication
Higher-ups can hear the news from a single employee or from the whole staff. The workforce uses communication from lower levels to higher levels to share news, ideas, thoughts, enthusiasm, and other information. Consider this as an example of communicating up: Every week, the representative sends a report to the Commercial Director about what they did in the past week. We will go over the classification of business communication in detail in this article.
Downward Communication
Downward communication is when information is sent from a higher level in an organization to a lower level in the same organization. Although upward communication is the exact opposite of downward communication, people often use the two together.
Electronic Communication
Another classification of business communication is this. When we say “electronic communication,” we mean all kinds of interactions that happen through some kind of electronic medium. You can choose between talking to someone at the same time and talking to someone at a different time. Email, live website chat, Facebook chat, and other forms of social media messaging are all common ways for businesses to talk to each other online. Project management software is a common way for business people to talk to each other online.
External Communication
The goal of an organization’s external communication strategy should be to share news and updates about the business with people who aren’t directly involved in running the business. To market a new product or service, your company could send out a press release or have an internal team make a proposal for an outreach campaign to a customer. The two things you did are ways to get your name out there.
Face-to-face Communication
In synchronous communication, two or more people talk to each other at the same time, and they can still see each other’s faces. Once upon a time, this word meant that both people were in the same room when they talked (e.g., an in-person meeting). With the rise of remote work, the phrase can also use to describe a meeting that takes place entirely online (e.g., a video conference).
Lateral Communication
“Horizontal” or “lateral” communication is how people at the same or similar levels in an organization talk to each other. A coworker calling another coworker is an example of lateral communication, as is a group of managers talking about whether or not to hire an applicant.
Upward Communication
Another classification of business communication is this. “Upward communication” is just what it sounds like: talking to people higher up in your company’s organizational chart. Most of the time, this happens when an employee meets with a manager or supervisor one-on-one.
Another common situation is when a manager meets with directors or other C-suite executives to talk about problems at the company. By communicating in this manner, the top executives of the organization may stay informed of what is happening. This chance can use-by employees to talk about their problems and have their ideas taken into account.
Frequently Asked Questions
What is Business Communication and its Types?
All methods a business uses to market its products and services to potential clients are referred to as business communication. Among other ways, a company can spread its message through the internet, print publications, outdoor advertising, and word of mouth.
What are the Types of Business Communication?
Business communication has many different parts, such as Internal Operational Communication, External Operational Communication, and. A talk between two different people.
What is the most Common Classification of Business Communication in an Organization?
Communication in hierarchical organizations usually goes from top to bottom. Leaders of an organization, a team, and the people who work for them all need to talk to each other. This is the most important kind of communication in the workplace.
Conclusion
As new technologies have come out, so have new ways of communicating in business. By setting up a number of different online channels, a business or organization can reach out to people in different parts of the world. Electronic ways to talk include social media, online chatting, texting, emailing, web pages, and blogs. Check out this classification of business communication to enhance your knowledge. You can also read the importance of effective communication for more knowledge.